Research has found that these influences can include the level of nutritional knowledge, body ideals, cooking skills, and cost. Social media plays a huge role in these and all other food and beverage trends. As the researchers pointed out, people want to feel part of a community; consumers will naturally want to participate in the popular options that people they follow on social networks have discovered. Bright, fun and fun food and drink options can stand out on social media; influencers can alter public perceptions and drive trends.
It doesn't help that healthier foods are considered boring by comparison, while processed foods are considered great, says Tina Tessitore, associate professor of marketing at the School of Management of the Institut d'Économie Scientifique Et de Gestion (IESEG) in Lille (France).
