In the food production industry, social media can be both a help and an obstacle. It's a fast and effective way for customers to share their satisfaction with a product, increasing brand awareness and building customer loyalty. Thank you for bringing such an interesting topic to the conference. I really enjoyed reading your article, which was very well researched and presented.
Social networks have influenced and changed the landscape of the food industry. I agree that social networks have given life to little known food communities. Food is one of the most popular topics on social media, largely due to its universal visual appeal across cultures, languages and audiences. Food and beverage brands are beginning to understand the power of social influence, taking advantage of earned media, in addition to their own media and paid strategies.
Unfortunately, and unbeknownst to consumers, food technologies and increased processing tend to lead to greater food safety. People are being influenced to try to get down to business with recipes, but there are still a lot of people who would prefer easy-to-process foods to adapt to their busy lives, so there is still a market for food production companies. I enjoyed reading your article and I agree that virtual food communities have influenced and revolutionized the food industry. Virtual food communities participate in reviewing foods and restaurants, sharing cooking tips, sharing recipes, ideas about growing food, among many other things.
And even consumer packaged goods (CPG) brands are following this trend by adapting their packaging to be more aligned with the way consumers are now used to viewing food online. I believe that virtual gastronomic communities can make or break a business taking into account the current market, in which users of social networks influence and determine trends. Macro-influencers who have about one hundred thousand followers on social networks thanks to their passion for food can also influence trends. Virtual gastronomic communities are prevalent on various social media platforms, where food enthusiasts with different hobbies and interests come together to build a strong community.
Once again, I really liked your article and it made me think about how much social networks really influence trends in the food industry. As you mentioned, this means that the food industry must remain relevant and be part of the online community so that their businesses continue to function and serve food that keeps them relevant and for people to keep coming. The argument presented in this article is that virtual food communities have influenced and revolutionized the food industry. This is problematic because consumers directly affect food safety through food handling, preparation methods and voting practices.
The prevalence and importance of virtual communities for sharing and obtaining information about food and any information related to food is growing rapidly. Social networks represent an opportunity for the food industry to participate in the debate on food safety and to participate, educate and interact directly with the consumer. Virtual food communities with blogs, online forums and accounts on social media platforms such as Instagram and Facebook have had a positive impact and influenced the food industry.
